As previously reported, it was revealed last month that the Bad Boy mogul had plans of launching a music-themed cable network named REVOLT. Earlier Tuesday (Feb. 21) however, Diddy issued a special video announcement announcing the launch.
“I first like to say thank you to Comcast, Comcast Diversity Council, and NBC for recognizing the importance of minority ownership of cable television,” said an excited Diddy. “I grew up watching BET, MTV, HBO, and NBC and I had a dream that one day I would get a chance, an opportunity to show my perspective coming from a musical standpoint.”
The network selected by Comcast is set to be the “first music network to truly leverage the power of social media.” The mission statement for the launch reads, “REVOLT is a revolution in music on television, a place where artists and their viewers come together and engage with technology and social media. It’s a channel where new artists can share their work in the way it was meant to be: raw, uncut, and uncensored. REVOLT was selected by Comcast to be the first music network to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation.”
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