Ashanti and Ne-Yo will join stars like Denzel Washington, Ervin "Magic" Johnson, Sugar Ray Leonard, Shaquille O'Neal, Smokey Robinson, Martin Sheen, Shaun White and others, for the new Boys and Girls Club of America Public Service Advertisement.
The purpose of the campaign is to draw attention to the risks that millions of American youth face each day.
According to the Boys and Girls Club, 3 in 10 students will not graduate on time, another 3 in 10 are obese or overweight, while 1 in 5 children living in U.S. suffers from poverty.
Ashanti and Ne-Yo filmed their spots in Los Angeles in June.
"This campaign represents an amazing level of star power, but these alumni all participated because they know firsthand the lifelong impact a Boys & Girls Club has on young people," said Roxanne Spillett, president and CEO of Boys & Girls Clubs of America. "These individuals are living proof that Boys & Girls Clubs help create the pathway to a great future. As a result, they are passionate advocates for kids."
"I am a prime example of the need for a community-based safe haven like Boys & Girls Clubs," added Denzel Washington, who joined the Club in Mount Vernon, N.Y. at age 6 and has been the official spokesman for 20 years. "Without the support and mentoring of the Club, I'm afraid to think where I would be today,” Denzel Washington continued. “I certainly would not have the life I do now."
The soundtrack to the PSA is the song “I Was Here” by Beyoncé, taken from her latest album 4.
Beyoncé donated to track for exclusive use in the spot, which was shot by powerful Hollywood director/actor Ron Howard.
The PSA premiered today (September 22nd) at the National Press Club in Washington DC.
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